THE FLAWED TRADITIONAL MODEL
As tyres reach the end of their life they seem to become worthless. With seemingly no value, they are not even good enough for landfill as there is a cost involved for dumping tyres.
With 78% of all end-of-life tyres ending up as landfill or illegally dumped it is clear there is a serious environmental, social and economic issue. But that is only the start.
Current Methods of Tyre Disposal